My name is Amanda Edge and I am live in Bentonville, Arkansas. I have always had a love for decorating for holidays. I enjoy getting my home ready for my family and making it feel like a magical place for them. I am a real person, with a real family, 2 real sons that I love and also drive me crazy. Every product is selected by me and almost every order touches my hands.

Here's my story:
When I was decorating my home, I was always looking for the best supplies that I could use year after year. I thought of them as an investment. Each year I would add on to my collection, rotate colors, move this here, move that there, and so on. I wanted my home to be over the top and that's where my search began for the best products.

I opened my business in 2018 and named it after "Joycie Lane," the street my sweet grandparents live on where I spent so many summers. My grandma always decorated her house and had a year round love for bunnies.

When I'm sourcing supplies at market, I look for items that you won't find in the big box stores and truly feel designer. I've also developed a niche for finding outstanding products with affordable prices. I believe that everyone should be able to afford to decorate their home. I have invested heavily in many of my suppliers giving me the opportunity to offer the best pricing to my customers. I want my customers to love their products and come back to me each year. In a way, I feel like I am part of their holiday year after year.

We are happy you are here and we hope you find something in our store that brings you joy and a little bit of magic to your home! I believe that no one should ever apologize for how much or how little their home is decorated. Life is short, and each holiday is a time to find a little bit of relaxation and to make memories with those who are special to us. Happy Decorating!